Rather than a goal of maximizing shareholder wealth, Dan suggests that if we focus on a better understanding of customer needs – and how to meet them better than anyone else. This is 5th installment of our Growth and Innovation series with Dan Adams of the AIM Institute with evidence-based management and marketing insights for print providers and technology developers.
Don’t miss the previous chapters:
Introducing the B2B Growth Innovation Series
Are You a Business Builder?
How Much Did You Earn?
Set the Right Goals for Your Business
Introducing the B2B Growth Innovation Series
Are You a Business Builder?
How Much Did You Earn?
Set the Right Goals for Your Business