What is Value Anyway? An Objective Approach to Understanding Inkjet Value

By Elizabeth Gooding / Published:

People are always trying to figure out how to get more value for less money. Designing an inkjet solution is no exception.
But, here’s the thing, you need to be able to define what “value” is, and with inkjet it’s often about more than one thing. In this post, as always, we try to make it objective . . .

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About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.