Setting Paper Evaluation Requirements

By Elizabeth Gooding / Published:

Before you start any paper trials, know what you’re finished product goals will be and design your trial around them. Paper evaluation needs to consider a broad array of issues beyond compatibility with a specific device. If you don't consider the big picture, you can waste a lot of time testing papers or miss out on opportunities to save money and improve quality . . .

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About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.