In this short video, Crit Driessen, Vice President Strategy and Alliances with Océ is direct about factors influencing the choice of a press. He advises that buyers start by defining what they want to do, the media that they need to do it, and then look at the presses that can deliver the necessary quality on that media.
Sounds simple, but there is a lot of trial and error involved in determining the actual quality that can be delivered on a range of papers on any given press. You may get top quality on one of your “must have” papers on one press and top quality on another of your “must have” papers on a different press.
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