John Gagliano, Executive Vice President with Vision shares an inkjet journey that began with selling outsourced inkjet jobs to grow volume and led to investment in state-of-the-art, high-volume production inkjet at the end of 2019. Vision provides cross channel marketing solutions, personalized direct response campaigns, marketing automation and distribution solutions for top national brands, leading retailers, insurance companies, financial institutions, healthcare companies and not-for profit organizations. John advises companies to open their minds, look at what you do, and get advice from other inkjet users before investing. Building the volume through outsourcing was a smart move that sacrificed short-term margins while training sales people, educating customers and building the volume to enable investment in the right solution to drive growth.
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