Multi-Dimensional Approach to Commercial Print Market – Video

By Inkjet Insight / Published:

Inkjet has been in the market for decades now, but it is relatively new to the commercial printing marketplace. Mike Herold, Director Global Marketing, Production Inkjet Technologies at RICOH Company Limited talks about partnering with commercial printing companies to drive requirements for their inkjet technology enhancements and business services. Their multi-dimensional approach to this market recognizes that new hardware needs to be supported by business services, software and solution partnerships that help printing companies and their customers to do business in new ways.

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