Media Considerations for Digital Print

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Mary Schilling will be presenting on Media Considerations for Digital Print as part of the 2-day Brand United, Digital Printing for Professionals. The session will be delivered in Dallas on Thursday October 24 at 9:30 a.m. as part of the 2019 Printing United event. See the full session description below.

For more information or to register, visit Brand United. To attend for free as a guest of Inkjet Insight, use the code designvip. To stay up to date with Inkjet Insight and the great content we deliver, please become a member and you will receive our weekly newsletter.

Session Overview

When we reference “Digital Print”, it refers to both toner and inkjet technology. Each technology is used by itself and in combination for cross platform print campaigns, but did you know each has specific differences in media requirements? It’s not just about choosing media based on grade, texture, whiteness, brightness or shade best suited for the project, but understanding the compatibility and availability paper has to each technology. Differences can impact your media choices as well as printed color and image quality. This program is key for any print providers and design agencies integrating digital print campaigns requiring similar appearance across devices. Attendees will learn about media differences for each technology and critical points to consider when researching and specifying media for each technology.

Overview of toner and inkjet differences from a media compatibility angle:

  • Why are media settings different
  • Media considerations
  • Media considerations when designing for cross platform campaigns.
  • Films and poly
  • Textured papers
  • Colored papers
  • Coated papers
  • Whiteness, brightness, shade, OBA’s in media
  • Differences create color shift
  • Aiming for common printed look
  • Discuss communication/documentation needed to work with your printer on single or cross platform campaigns

The session will be followed by a panel discussion. To attend for free as a guest of Inkjet Insight, use the code designvip.


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