Until recently, companies investing in production inkjet needed eight to ten million impressions per month to justify the transition. Advances in inkjet, competition in the market and the introduction of sheet-fed technology has made production inkjet accessible to a wider audience. But, accessibility goes beyond cost. Steve Welkley, Vice President of Production Inkjet Sales at Xerox talks about the approach that his organization has taken to make inkjet more accessible.
If you enjoy hearing what OEM execs share about their experience in different markets, also check out Welkely’s perspective on niche areas of the book market or get HP’s perspective on Inkjet for Color Books.