Integrating the Language of Sustainability

By Pat McGrew / Published:

If your customers are asking about your sustainability strategy, how do you respond? How do you figure out what they are asking? There is an answer! Using the jargon reference built by the UN Global Compact for their Sustainability Development Goals you can sync to the global talk track, lift your visibility, and help your customers do the same . . .

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About the Author

Pat McGrew

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Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.