Inkjet Economics – Operating Costs – Part 2 of 3

By Elizabeth Gooding / Published:

When looking at a big ticket item like a production inkjet device, the one with the lowest price may seem like the best choice. The cost of the machine is the big number (the race car) that will play the smallest role in total cost of ownership. It’s the operating costs that can make or break your return on investment . . .

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About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.