Established nearly 20 years ago, FUJIFILM Integrated Inkjet Solutions has been quietly growing and branching out into new markets. Following a number of recent press releases, I spoke with Steve Atherton, Sr. Manager of Product Management and Marketing for FIIS about their capabilities, supporting products, and plans to expand market awareness. For those customers where an off-the-shelf solution doesn’t exist or doesn’t provide the desired level of differentiation, FIIS experts offer a custom integrated solution. Atherton shares his insights on where and when integration makes sense and the types of customers who pursue that path. For more information on markets served, check out this recent article by Nessan Cleary.