FUJIFILM’s Best-Kept Inkjet Secret – Video

By Elizabeth Gooding / Published:

Established nearly 20 years ago, FUJIFILM Integrated Inkjet Solutions has been quietly growing and branching out into new markets. Following a number of recent press releases, I spoke with Steve Atherton, Sr. Manager of Product Management and Marketing for FIIS about their capabilities, supporting products, and plans to expand market awareness. For those customers where an off-the-shelf solution doesn’t exist or doesn’t provide the desired level of differentiation, FIIS experts offer a custom integrated solution. Atherton shares his insights on where and when integration makes sense and the types of customers who pursue that path. For more information on markets served, check out this recent article by Nessan Cleary.

 

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About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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