A lot of time, money, sweat and tears goes into every inkjet product that makes it to market and, unfortunately a lot of inkjet developments that never make it to market. OEMs, integrators and, occasionally, even end users of inkjet technology struggle with the process of turning great ideas into intellectual property that can be commercialized.
Other times, technologies make it to market that fail because they are not fully defined as products, or are not positioned for the appropriate market. Calling something a product does not make it so! On the other hand, you don’t want to lose out on the potential to cash in on the value of your internally developed IP due to a lack of resources to bring it to market. What’s the solution?
We hear these frustrations from our readers and that’s why we’ve invited Dan Adams, founder of the AIIM institute and Kelly Lawrence of Lawrence Innovation to share their expertise and actionable insights for bringing new technology to market in our March webinar.