Begin With Customers’ Job to be Done

By Elizabeth Gooding / Published:

Leading with the customers job to be done is a powerful concept, but not every business is developing their products this way. Spend more time thinking about the customers outcomes and less time about their product attributes.

Dan Adams suggests that those at the front of innovation spend less time thinking about the product and more about the outcome in Chapter 19 of his Growth and Innovation series.

About the Author

Elizabeth Gooding

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Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.

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