Avoid the pitfalls of second order effect

Avoid the “Second Order” Effect

By Inkjet Insight / Published:

Think of the second order effect as the law of unintended consequences. As Dan Adams tells us, sometimes this comes in the form of rats with no tails (seriously). Growth and innovation strategies rarely happen without some bumps, but hopefully you can do it without expanding the rat population in your town. Check out Chapter 10 of this 2 minute video series.

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