Think of the second order effect as the law of unintended consequences. As Dan Adams tells us, sometimes this comes in the form of rats with no tails (seriously). Growth and innovation strategies rarely happen without some bumps, but hopefully you can do it without expanding the rat population in your town. Check out Chapter 10 of this 2 minute video series.
Introducing the B2B Growth Innovation Series
Are You a Business Builder?
How Much Did You Earn?
Set the Right Goals for Your Business