Direct Marketing – Self-Mailers

By Inkjet Insight / Published:

Direct Marketing – Self-Mailers includes direct advertising with middle-of-the-road color requirements. Visual coverage is on par or slightly higher than Transitional mail pieces at 15 to 30 percent visual coverage. …

Dispersing Agent 

By Inkjet Insight / Published:

A substance added—typically in small quantities—to a printing ink as a means of increasing the dispersion of the solid particles of pigment in the fluid ink vehicle. A dispersing agent is essentially a type of wetting …

Dispersion 

By Inkjet Insight / Published:

The uniform distribution of particles of pigment in a printing ink vehicle, performed in the mixing and milling stages of printing ink manufacturing. Incomplete dispersion or flocculation of pigment particles is a common cause of many printing ink problems. …

Dither 

By Inkjet Insight / Published:

In digital imaging, to use the values (colors) of two pixels to determine the color of a pixel lying between them. This new pixel thus has a value that is the …

Dot 

By Inkjet Insight / Published:

Strictly speaking, the smallest fundamental unit of a halftone image, a small point of color, black, or some shade of gray which, when combined with many other dots of varying color and shade, …

Dot Area 

By Inkjet Insight / Published:

Alternate term for dot area density. See Dot Area Density.

Dot Area Density 

By Inkjet Insight / Published:

The size of a halftone dot, expressed as a percentage of the total surface area, which can range from 0% (no dot) inhighlights to 100% (solid ink density) in shadows. By carefully …

Dot Gain 

By Inkjet Insight / Published:

Dot gain refers to a characteristic of halftone printing whereby reflectance of the printed material is less than would be expected from the percentage area coverage of the dots set …

Dots Per Inch 

By Inkjet Insight / Published:

A measure of the resolution of a computer monitor, scanner, or output device such as a laser printer or imagesetter. Each of these devices generates or displays images which are composed of many tiny dots (called pixels …