After the trainers leave and before you develop buyer’s remorse, there are tricks to living with your press that will allow you to maintain your inkjet excitement. That is the purpose of this series, starting with this first episode on dealing with ghosts.
Producing quality rich blacks and image details with inkjet can become a scary task. Learn how to control black details (shadows) by understanding the ink/paper/profile combinations that are spooking your results. Happy Halloween.
John Seymour shares a humorous post on the accomplishments of Albert Munsell and his contributions to the field of color management. Provides an overview of the leading sources of color management theory and an approachable way to understand three-dimensional color space.
ScreenPro with PrintFlat technology reduces non-uniformity, commonly known as the inkjet smile. Source: Global Graphics Cambridge UK, 10th July 2018: A new version of ScreenPro™, the ultra-high-speed screening engine tuned
Knowing he color capabilities of your inkjet device is very important, but understanding the color capabilities of your press crew is critical. Visually tweaking or modifying color on press is never an efficient or repeatable way to run production. Making your staff aware of their potential vision deficiencies will help catch color, as well as print quality issues, before they get to your customer. Here are some things you should know.
As inkjet moves into applications with high ink coverage and quality demands, users can run into some hard to diagnose problems. If you only focus on the paper and the print heads when trying to diagnose print quality issues, you could struggle for a long time looking in the wrong places.
Shade is important to inkjet color reproduction as the paper’s shade shows through the ink and can shift the ink’s colorant when applied to the sheet. Paper shade can affect all values of highlight, mid-tone and shadow areas of print.
Paper whiteness is particularly important in markets for which small text and readability is important such as book as well as magazine. For magazine images, the level of OBA’s in the paper can affect color reproduction accuracy of certain colors combinations.
Offset printing satisfies the majority of the production requirements for both catalogs and magazines. As marketers seek to increase ROI, you can start to make the case for shorter runs, versioning, hyper-localization, and personalization and then inkjet printing starts to become interesting.
While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.