Inkjet for Marketing Collateral – What Matters?

In Article, Commercial Marketing Collateral, Industry Issues, Knowledge Base, Print Quality Analysis, Topic by Andy Gordon0 Comments

While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.

Let Data Drive your Print Quality Comparisons

In Knowledge Base, Print Quality Analysis by Mary Schilling2 Comments

Mary Schilling discusses objective inkjet print quality comparisons and the benefits of a data-driven approach. Objective print quality analysis provides clear comparative data and removes all personal bias and visual subjective deficiencies when reviewing prints off competing inkjet devices. Inkjet beauty is more than skin deep!

Profiling with Primers and Coatings

In Knowledge Base, Print Quality Analysis by Mary Schilling0 Comments

In the previous post How to Make an Inkjet Sandwich I talked about the potential different ways that ink can react to a substrate when used in combination with other fluids such as primers or post-coatings. Those interactions make it critical to optimize all the fluids for your entire process, prior to linearization and profiling, to avoid print defects such as color to color bleed and coalescence.

How to Make an Inkjet Sandwich

In Knowledge Base, Print Quality Analysis by Mary Schilling0 Comments

We got a lot of good feedback on Elizabeth’s post on Peanut Butter and Workflow so I thought I would keep the sandwich metaphor going. When using pre-coatings and post-coatings with inkjet, you are creating an inkjet sandwich served on a paper plate. Each layer of the sandwich can make the ink spread and dry unevenly if not managed before profiling, creating a soggy sandwich.