Shade is important to inkjet color reproduction as the paper’s shade shows through the ink and can shift the ink’s colorant when applied to the sheet. Paper shade can affect all values of highlight, mid-tone and shadow areas of print.
Paper whiteness is particularly important in markets for which small text and readability is important such as book as well as magazine. For magazine images, the level of OBA’s in the paper can affect color reproduction accuracy of certain colors combinations.
Offset printing satisfies the majority of the production requirements for both catalogs and magazines. As marketers seek to increase ROI, you can start to make the case for shorter runs, versioning, hyper-localization, and personalization and then inkjet printing starts to become interesting.
While the conversion of marketing collateral from offset to digital may not be high, the value for digitally printed collateral is often much higher than other applications, typically driven by shorter run lengths, versioning and personalization. This has created excellent revenue opportunities for commercial printers who specialize in this area.
In this installment of “Let Data Drive your Print Quality Comparisons” Mary Schilling discusses the importance of chroma, how it’s defined within the context of print quality analysis and differences between inkjet and offset.
Mary Schilling discusses objective inkjet print quality comparisons and the benefits of a data-driven approach. Objective print quality analysis provides clear comparative data and removes all personal bias and visual subjective deficiencies when reviewing prints off competing inkjet devices. Inkjet beauty is more than skin deep!
Contributing author Chris Lynn provides and insightful explanation of “Apparent Resolution”: what it means, how it came to be and whether or not it matters for your application segment when evaluating an inkjet press.
In the previous post How to Make an Inkjet Sandwich I talked about the potential different ways that ink can react to a substrate when used in combination with other fluids such as primers or post-coatings. Those interactions make it critical to optimize all the fluids for your entire process, prior to linearization and profiling, to avoid print defects such as color to color bleed and coalescence.
We got a lot of good feedback on Elizabeth’s post on Peanut Butter and Workflow so I thought I would keep the sandwich metaphor going. When using pre-coatings and post-coatings with inkjet, you are creating an inkjet sandwich served on a paper plate. Each layer of the sandwich can make the ink spread and dry unevenly if not managed before profiling, creating a soggy sandwich.
Traditional transaction documents are turning into “transitional” documents with more personalization, graphics and color. Unfortunately, some of those transactional images are looking a bit ragged. I’ve started counting the number
- Page 1 of 2