In the third installment of her series on inkjet maintenance, Pat McGrew talks about maintenance considerations as you add work or shifts to your press. Like Motorcycle Maintenance, your mileage may vary.
Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.
Robert Clark, manager of digital operations for IWCO Direct provides an overview of one of the inkjet educational tools he uses extensively – and why it matters. He’s referring to the Glossary of the 2nd edition of the Designer’s Guide to Inkjet. Wow – we have a fan. Thanks Robert.
Too often, the term “in-plant” has become homogenized. It is used as a generic term for any organization-owned print operation. When we take a closer look, we see that in-plants have varied names, especially when broken out by vertical market. These differences are important for OEMs to understand, and buyers to communicate when evaluating production inkjet.
Inkjet is having an impact on every segment of the print market. While adoption has been slower in some segments than others, the need for inkjet presses to stay running has caused a ripple effect across segments. Many print organizations who invest in inkjet quickly seek to diversify their book of business in order to fill their inkjet presses, minimize marginal running costs and maximize revenue.
Is inkjet eating toner’s lunch? In some areas, yes. But, as long as there are many types of print organizations, there will be a need for many types of printing devices. One size does not fit all. Your mileage may vary. Definitely see the dealer for details.
The Ricoh Interact 2019 event followed the best practices for business development, customer education and ongoing measurement recommended to attendees.
Dave Phillips of Paragon Customer Communications is back with more details on 2 very different UK sites where cutting edge inkjet equipment coexists with some more “old school” tech. Dave provides insight on working with inkjet and coated paper, best fit of different inkjet technologies and the implications of GDPR requirements for transaction printers and direct mailers.
Many buyers in 2019 are looking to complement or replace their offset production capabilities. High speed inkjet is gaining acceptance in a market with high print quality and color expectations. We are talking about high end, high value printing such as marketing collateral, magazines and catalogs. Read on for a round up of factors in evaluating presses for this market and top OEMs making the cut.
What is and is not included in the maintenance contract sound like basic questions – but listening for the RIGHT answers to these important questions is more nuanced than you might think. This is the second in a series on inkjet maintenance agreements.
Mary Schilling will be in Belgium next week presenting to a mixed audience of creative and production professionals hosted by Group JOOS Unlimited Digital Solutions. Group JOOS are experts in converting big data into hyper-individualized cross marketing communication through digital, print and augmented reality. We are excited to announce this year’s program will be held at the Roosekes Breem Venue on June 4, 2019, focusing on “Better Match-Better Return through Cross Marketing and Inkjet Printing through Inkjet Insight’s Great 8 Program
The USPS wants to keep mail relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. Direct mail campaigns incorporating Augmented Reality sent before August 31, 2019 are eligible for a 2% postage savings.
Whether you already own inkjet presses or you are in the market looking for your first, one of the big questions in the due diligence process revolves around maintenance programs. Pat McGrew provides top questions to ask and explains why they matter.
Coated papers being more expensive, we expect higher quality from the printed piece. Gloss coated, which holds the ink high on the surface, will show any defect from inconsistent pre-coating, print head jetting and even inconsistent paper coating. Note that, even though we may not see a difference in surface coating, offset coated papers can come with inconsistencies that originate at the paper mill. If coating is not evenly applied across the entire paper machine, the roll or ream you receive will print and dry differently than the one before.
Pete Gjerness, long-time in-plant print executive, tackles the main questions that drive requirements for evaluating an inkjet press.
There’s more at stake than pretty print – files that are inefficient, or just plain bad cost a lot of people time and money. Designing for inkjet comes with great responsibility – are you ready? Or should we find you a radioactive spider?
The current challenges with online advertising underscore the need for print including direct mail, on-statement marketing and point-of-purchase advertising to drive marketing return on investment. Inkjet is a key player in this mix.
To successfully integrate inkjet into your print workflow, focus on 8 key elements to create a clearer path to success. Whether you are in high speed, industrial or packaging, the Great Eight will empower a process, reduce production preparation and down time and pave the way to on-board projects with more profitability.
The difference in power consumption between one inkjet device and another can be fairly dramatic. Depending on the number of shifts you run, a 5 amp difference could reduce or increase your costs by over $100K. Don’t miss this part of the TCO evaluation – and if you already bought, you may be able to make improvements.
Commercial printers fall into two groups: those who haven’t adopted inkjet and inkjet technology users. For those who haven’t looked at inkjet technology, the reasons are manifold. It may be that none of the work they do has required variable content, which is a common reason to look at inkjet.
Inkjet technology serves a vast array of segments. While the needs of each segment vary, the continuous announcement cycle might leave you confused about which innovation applies to the type of business you operate. Not every announcement you read nor every innovation that gets the spotlight may apply to your business. What fits for Transaction and Transitional printing?
Shift can happen anywhere in the printing process, but if the process is set up with visual expectations which can’t possibly be matched, the process is set up for disappointment. Here’s how to help internal and external designers create files with a better understanding of Machine, Ink and Media or MIM.
Production inkjet printing page volumes outstripped both traditional and toner-based page volumes in the first quarter of 2019 for the first time in the history of printing.
Since the dawn of the age of high-speed inkjet presses buyers of those presses have been encouraged to buy their ink from the hardware vendor. Good reasons were given, including concerns about contaminating print heads and print quality. The reasons still stand – but options are emerging.
Are OEMs buying up all the used inkjet printers to keep them off the market? Why is it so hard to find a used device? If you actually find one, here are some things to know.