View Post

In-Plants’ Challenges: Organizational Visibility

In Article, In-Plant Operations, Knowledge Base, Sales & Marketing by Lois RitarossiLeave a Comment

In-plant managers are challenged every day to meet the complex and evolving needs of their organizations. In-plants with stronger alignment with their internal customers have been able to justify new equipment like inkjet and expand their capabilitiesI recently spoke with print mail managers from three different in-plant organizations. My intent was to get their perspective on the challenges in providing relevance to their organizations.

View Post

Welcome to the Inkjet Revolution—Front Line Report from Rochester’s Mercury Printing

In Article, Case Study, Catalog & Magazine, Commercial Marketing Collateral, Devices, Direct Marketing, Knowledge Base by Inkjet InsightLeave a Comment

David Zwang cites Mercury printing as one of the most interesting and exciting printing companies he has seen. And they have made it a practice to leverage new technologies throughout the life of the company to revolutionize their business. Read coverage on their investment and integration of technology from Landa, Xerox and Manroland Goss.

View Post

Measuring Paper Against Expectations

In Article, Knowledge Base, Paper and Media, Print Quality Analysis by Mary SchillingLeave a Comment

Companies evaluating paper for suitability for their inkjet environment have different expectations. What is most important to you and your customers: gamut, show-through, small text clarity, mottle, coalescence, edge clarity, or are they all important? Do you get the data you need to see how a paper performs in these areas on your press?

View Post

Designing Workflow to Do More

In Article, Books, Direct Marketing, Knowledge Base, Traditional Transaction Printing, Transitional Mail by Elizabeth GoodingLeave a Comment

While every workflow should be unique to the service provider, thinking of the workflow solution as unique to a particular application segment can limit a company in terms of their workflow design and potential for page growth on their inkjet device(s). Designing reusable components within your workflow, and “stubbing in” steps for other types of work you may do in the future, will make your workflow system more flexible, extensible and auditable.

View Post

Inkjet Justification – Cost & Benefits of Manufacturing

In Article, Knowledge Base by Amy HahnLeave a Comment

With the evolution and variety of inkjet options now available, smaller volume print operations like small and medium size in-plants are now considering inkjet adoption. The justification and cost analysis for inkjet is not as straight forward as the cost of acquiring previous new printers. In evaluating the cost of inkjet adoption there are many considerations beyond the cost of acquiring the printer. While there are varying opinions and models for comparing total cost of ownership (TCO), a detailed cost analysis should compare total cost of finished pieces leaving the facility and the opportunity for impacting the results of printed communications.

View Post

Six Sensible Steps Towards Doing More with Inkjet – Webinar

In Customer Education, Knowledge Base, Purchasing Inkjet, Sales & Marketing, Webinar by Inkjet InsightLeave a Comment

Whether you are currently using production inkjet or considering investing in your first press, you will want to understand how inkjet can help you enter new markets, or do more for the customers you have now. Not every market will be a fit but we will help you understand how to evaluate options at our free webinar on July 17.

View Post

Inkjet Tip of the Week – Use Ink Wisely

In Ink and Fluids, Inkjet Tips, Knowledge Base by Mary SchillingLeave a Comment

Inkjet Tip of the Week – Use Ink Wisely.
Using a standard, default profile could be costing you money. When creating custom profiles, be sure to print profiling patch charts with different TAC settings such as 260, 240 and 220,  for high, medium and low ink usage options. Print efficiently and economically based on the customer’s needs, not default settings.

View Post

Integrating Augmented Reality with Your Inkjet White Paper Factory

In Article, Catalog & Magazine, Direct Marketing, Knowledge Base, Software by Inkjet InsightLeave a Comment

Augmented Reality has a significant potential to reinforce your position as a though leader and open up nontraditional revenue streams that will not disrupt your existing inkjet operations. The market for Mixed Reality (Print + AR) services is projected to reach $162 billion by 2020. Let’s talk about making Inkjet Insight members part of that market.