SPC uses inkjet personalization across platforms on almost every piece of the billion+ direct mail pieces produced every year. Adam LeFebvre, President of Specialty Print Communications discusses the company’s not-so- traditional transition to inkjet.
In this installment of the Transformations interview series, Joe Maloy of Polaris Direct, discusses how inkjet transformed not only Polaris, but the way their marketing clients approach customer programs.
Kimberly Meyers continues her interview with Content Critical on how they drove double-digit revenue growth without sacrificing profitability.
In this series, Kimberly Meyers talks with companies who have made the switch to inkjet. In this article, we reflect with Content Critical Solutions’ journey to inkjet and how it transformed their business.