Articles By Kimberly Meyers

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Featured image for “Transformations Series: Specialty Print Communications”
April 22, 2021

Transformations Series: Specialty Print Communications

SPC uses inkjet personalization across platforms on almost every piece of the billion+ direct mail pieces produced every year. Adam LeFebvre, President of Specialty Print Communications discusses the company’s not-so- traditional transition to inkjet.
Featured image for “Transformations Series: Polaris Direct”
March 10, 2021

Transformations Series: Polaris Direct

In this installment of the Transformations interview series, Joe Maloy of Polaris Direct, discusses how inkjet transformed not only Polaris, but the way their marketing clients approach customer programs.
Featured image for “Transformations Series: Content Critical Growing with Inkjet – Part 2”
January 26, 2021

Transformations Series: Content Critical Growing with Inkjet – Part 2

Kimberly Meyers continues her interview with Content Critical on how they drove double-digit revenue growth without sacrificing profitability.
Featured image for “Transformations Series: Content Critical Solutions Getting to Inkjet”
January 19, 2021

Transformations Series: Content Critical Solutions Getting to Inkjet

In this series, Kimberly Meyers talks with companies who have made the switch to inkjet. In this article, we reflect with Content Critical Solutions’ journey to inkjet and how it transformed their business.

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